Play the "Trump" Card: 5 Marketing Strategies That Donald Trump Got Bang On!


The US Presidential elections are followed closely and intently by people across the world. This time around, with Donald Trump as the Republican candidate has really made a 'mark' in his own way. Whether it is a positive one or a negative one, is left best to political forums, but what he has understood very well is the process of marketing. Love him or hate him, you just cannot ignore him. And that is the catch here. What is it that he is doing that makes it totally impossible to ignore him. Is he a born leader? Does he have a charismatic personality? Has he done so much commendable work that it speaks for him? The answer to all these questions is 'no'. But, yet he is being talked about. This is the doing of an exemplary marketing strategy. Let us look at the nuances of his marketing strategy closely and see the points that emerge from it:

1.Build A Brand Around Yourself and Live It Up!

The brand Donald Trump may not be totally positive as he is more often than not labeled as someone very arrogant, boisterous, wealthy and adjectives to this tune are being used for him. However, he ensures that he lives up to this image in his every public appearance. TRPs have been proof that people tune in to watch Trump when he speaks because they know just exactly how he is going to react!

One may call is preposterous in his case but in the case of many others like Oprah Winfrey, Jessica Alba or the Kardashians, they have created a whole brand image around their name and traits that people want to see. And sure enough, they are typecast in a certain image, so much so that they have created their own big niche and anyone else trying to emulate that appears to be infringement of their 'property'.

Advocating a belief is more important and subsequently turning that into a brand works wonders. This is one of main reasons why people have stood up and taken note of Trump and his antics. No matter the amount of criticism he receives, he remains true to his brand image and true to the words spoken by him. So what you need to really do is think about what is it that your brand stands for?

2.Bombard The Media In All Forms

Staying in news itself lends to a promotional strategy, whether it is good news or bad news, it does not really matter. Trump has emerged as the most talked about candidate in the United States Presidential election and is also the most recognized one. There are features on Trump's election campaign in almost all the forms of media like newspapers, television, and radio amongst others. Comedy artists are having got a new muse in Trump and there is seldom a comedy show that does not have 'Trump' in it.

So how did all of this happen? Is Donald Trump and his team paying up for all this? Of course, no. The mantra here is to stand by your words and let the chattering happen around you. If ever you feel that the buzz factor is going down, sit down with your team and decide your next big 'act'. Ensure that you are never really 'out' of the news.

Look out for current topics, trending news and talk about it. Be true to the opinion that you have been propagating so far and voice it out in the right platform. It doesn't always necessarily have to be done to increase the buzz around you; you could even stand for campaigns you truly believe in. For e.g. Angelina Jolie does what she truly believes in, whether it is adopting an African child or campaigning for PETA, the news follows her in her acts and lends to her popularity.

3.Welcome Criticism

Criticism comes with the territory called 'popularity'. You can only truly consider yourself to be popular, if you have enough people who hate you. Trump is a classic example of this. There are many who hate him and speak against him or write against him, little do they realize that even all this is adding to his publicity. The way to look at haters is that they provide you with an opportunity to really defend your stand and views. Getting in to a discussion with them will really help you keep your perspectives in front of the public even better.

For Donald Trump, there are a whole lot of genuine supporters who believe in his cause and want to be a part of taking America to greatness. They love the brand Trump and will also defend him in various forums, thereby lending to his publicity. Trump, on the other hand connects and engages with these people who then feel a sense of ownership to the brand and will speak the same language as him.

Ignoring this section of people can be detrimental and can lead to disillusionment or even revolts. Ensure that you never let these segments of supporters feel betrayed or else they lose their loyalty. Rather engage them, and equip them to handle criticism on your behalf. Consider criticism as feedback and brush aside the haters as people who aspire to be like you, but do not have the same acumen as you.

4.Touch Upon Controversial Topics

This has been one of the major strength areas of Trump's campaign. They have effectively touched upon each and every controversial topic, whether recent or old, and have put them under the spotlight. Trump goes a step further by even being verbally harsh, but that lends to generation of a bigger controversy around an existing controversy. If not any other benefit, this definitely gets the voters to notice him at the very lease.

Controversies as a marketing strategy must be used but should be given a positive spin. If the public can look at you as someone who pulled the controversy out to benefit a cause rather than just for publicity, then you have struck the right notes. Engage in discussions, debates that are fruitful and will appear as an effort for finding a solution to a problem. Use this tool extremely carefully as this may swing in any way and can land you in trouble too.

5.Remain Connected With Your Audience

Connecting with your audience is important! Talk about some common points that you share with your audience like passion for work, commitment to a cause, endeavor to spread happiness and such points. You could create awareness about these in all forums like the internet, social media, television etc wherever you are likely to find your audience.

Trump has over 5M followers on Twitter and almost an equal number of people like his Facebook page. He is connected with 750K people on Instagram and these numbers talk about his presence with his audience. This is what is needed!

The younger generation is actively present on social media and keenly following each and every news article and people related to it. Being true to your thoughts and consistency in comments is extremely important while being on social media. Trump has mastered this process and for whatever he may say, at least he is genuine. This is what his audience likes and appreciates.

So, no matter what the outcome of the election is, the band Donald Trump will surely not be forgotten in many years to come! The brand will live on for its intention and ingenuity and Trump's supporters are sure to support him wherever needed in his political career.


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