8 B2B ENGAGEMENT TECHNIQUES THAT WILL FLOOR YOUR CUSTOMERS

Customers today are proving to be pricier than ever before. A study from Iris, Chicago in this regard is proving to be an eye opener for marketers. It suggests that B2B marketers often face the cold shoulder from customers, that too more often than they deserve.

Jennifer Stoll, Strategy Director with Iris, Chicago says 'participation marketing' holds the key to break open this clutter. Engaging your customers, personalizing your offerings for them and building loyalty is what will count in the future. HERE ARE 8 TECHNIQUES THAT YOU CAN EMPLOY TO BRING ABOUT THIS ENGAGEMENT:

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